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14 mai 2020 dans Acteurs de la parfumerie, Actu des adhérents, Actualite parfum, Culture, Etudes marketing, L'association, Non classé

BW Confidential reveals findings from its COVID-19 International Beauty Survey Part 2: Emerging from the Lockdown

BW Confidential sought to find out how beauty will perform over the weeks and months ahead as many countries begin to lift lockdown measures and re-open stores. We asked industry executives how they see the impact on sales both online and in brick-and -mortar stores and what they view as the key challenges as stores […]

30 mars 2020 dans Acteurs de la parfumerie, Actu des adhérents, Actualite parfum, L'association

BW Confidential reveals results of COVID-19 International Beauty Industry Survey

BW Confidential aimed to find out how the industry is dealing with the current crisis through its COVID-19 International Beauty Industry Survey. We asked industry executives to tell us their plans in terms of cuts they plan to make in personnel, marketing, possible investment in digital to offset lost sales, as well as how they […]