Alors que le monde subit une crise sanitaire sans précédent, il nous a semblé intéressant de nous pencher sur les indicateurs en Chine puis en France pour pressentir un éventuel retour à la consommation. Dans ce cadre la Fragrance Foundation France a demandé au Professeur Jourdan de nous donner un éclairage. Philippe JOURDAN, diplômé d’HEC, […]
BW Confidential sought to find out how beauty will perform over the weeks and months ahead as many countries begin to lift lockdown measures and re-open stores. We asked industry executives how they see the impact on sales both online and in brick-and -mortar stores and what they view as the key challenges as stores […]
Quadpack teams up with local charity networks, partners and industry colleagues to manufacture and provide protective equipment and supplies The beauty packaging industry is coming together to offer aid to international COVID-19 relief efforts through local and national networks. Quadpack is working with its global supply partners and local charities to get protective visors, masks, […]
BW Confidential aimed to find out how the industry is dealing with the current crisis through its COVID-19 International Beauty Industry Survey. We asked industry executives to tell us their plans in terms of cuts they plan to make in personnel, marketing, possible investment in digital to offset lost sales, as well as how they […]