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14 mai 2020 dans Acteurs de la parfumerie, Actu des adhérents, Actualite parfum, Culture, Etudes marketing, L'association, Non classé

BW Confidential reveals findings from its COVID-19 International Beauty Survey Part 2: Emerging from the Lockdown

BW Confidential sought to find out how beauty will perform over the weeks and months ahead as many countries begin to lift lockdown measures and re-open stores. We asked industry executives how they see the impact on sales both online and in brick-and -mortar stores and what they view as the key challenges as stores […]

9 janvier 2020 dans Acteurs de la parfumerie, Actu des adhérents, Actualite parfum, Culture, Etudes marketing, L'association, Non classé, Partenariat

BW Confidential Insight: Travel retail store trends

While the travel-retail channel continues to see strong growth, particularly in beauty, passenger profiles are also changing fast. Swiss travel-retail operator Dufry global category management director for beauty Antonin Carreau sat down with BW Confidential to discuss how he sees the retailer’s assortment changing to cater to millennials, shoppers accustomed to buying online and increasing […]